We encourage APPA members to use these resources to educate their communities about the benefits of public power. Download and customize them to fit your needs.
Videos
Public Power: Powering Strong Communities
Affordable. Reliable. Community-focused. The story of Public Power deserves to be told and our award-winning video helps explain who we are and what we do. Public Power has been around for over 100 years and we have a bright future, continuing to lead, thrive, and meet the challenges of the 21st century.
Pride in Public Power
This entertaining animated presentation describes in less than one minute the benefits of public power and why public power communities should be proud of their utility. You can customize this video with your own utility logo and brand.
"Pride in Public Power" social media reel (50 seconds): with APPA logo | no logo version
Social media reels featuring Monster Detective Collective: You Are Public Power (15 seconds) | Public Power Pride (15 seconds) | Public Power Pride (7 seconds)
Public Power: Building For the Future
This engaging one-minute animated presentation colorfully describes the benefits of public power and how public power utilities are helping their communities build for the future. You can customize this video with your own utility logo and brand.
Did You Know You Get Your Electricity From a Public Power Utility?
Coloring Sheets to Download
- Coloring sheets featuring Monster Detective Collective (PDF): Celebrate #PublicPower! | Public Power Pride | I Love Public Power | Happy Holidays
- Coloring sheet: happy transmission tower (PDF)
- Coloring sheet: community-powered town (PDF)
- Coloring sheet: powering strong communities (PDF)
- Coloring sheet: greetings from a public power community (PDF)
Resources by Topic
Electricity Basics
Understanding Public Power
- Infographic: Anatomy of a Municipalization — How to Form a Public Power Utility
- Social Media Graphics — How to Form a Public Power Utility (each of the 10 steps)
- Social Media Graphics: Public Power = Local Decisions + Local Solutions + Local Jobs
Bills and Rates
- Infographic: How Much Does My Electricity Use Cost?
- Infographic: What's in Your Electric Bill
- Rate design options for distributed generation fact sheet
Distributed Energy Resources
- Fact sheet: What is Energy Storage?
- Fact sheet: Understanding Community Solar
- Fact sheet: How to Connect Rooftop Solar Panels to the Grid
- Infographic: 10 Things to Consider Before You Go Solar
- SEPA Community Solar Videos
- Infographic: How Microgrids Work
- Infographic: Batteries: Know Before You Store
Outages and Restoration
- Map: Top Causes for Power Outages Across U.S.
- Outage Recovery
- Storm Recovery
- Storm Communications Guide
- Summer Capacity Challenges (APPA video resource): With APPA logo | With white space for your utility's logo | Without a logo
Safety
- What Keeps Electrical Workers Safe?
- Safety Resources from the Electrical Safety Foundation (ESFI)
- National Electric Safety Month (ESFI resources)
- Kite Safety
Energy Efficiency
- Electricity: For the Smart Home of the Future
- The Difference a Bulb Makes
- Infographic: How Microgrids Work
- Summer Energy saving tips and checklist
- Winter energy efficiency tips
Grid Modernization
Workforce
Resources by Month
January
February
- National Kite Flying Day, Feb. 8
- Thomas Edison's Birthday, Feb. 11
- Valentine's Day, Feb. 14
- Presidents Day
March
April
May
June
July
- Summer Capacity Challenges (APPA video resource): With APPA logo | With white space for your utility's logo | Without a logo
- Independence Day, July 4
- Nikola Tesla's Birthday, July 10
August
- Summer Capacity Challenges (APPA video resource): With APPA logo | With white space for your utility's logo | Without a logo
September
- Labor Day
- Lewis Latimer's Birthday, Sept. 4
October
- Public Power Week
- Halloween, Oct. 31
November
- Veterans Day, Nov. 11
- Happy Thanksgiving
December
- Public Power Happy Holidays video
- Happy Holidays from a Public Power Community
- Happy Holidays coloring sheet featuring Monster Detective Collective (PDF)
Communications Plan Template
Take a look at this annual communications plan template for a public power utility. Whether you're just starting down the road to better communications with your customers or looking to boost your efforts, you may find some ideas. Members may download this plan, customize it, and use it as needed.
Public Power Week Resources
Public power utilities across the U.S. celebrate Public Power Week the first full week of October every year to help customers and stakeholders understand how they can better engage with their community-owned utility and benefit from all its offerings. American Public Power Association member utilities can use the sample resources and templates to spread the word and help celebrate in your communities.
Resources are updated annually July-September. Our 2024 Public Power Week resources are available below for you to update, customize, and use to promote public power all year long.
- 2024 logos (zip file)
- Social media graphics for Facebook, Instagram, LinkedIn, and X (zip file)
- Animated video "Pride in Public Power" (50 seconds): with APPA logo | no logo version
- Social media reel "Pride in Public Power (50 seconds): with APPA logo | no logo version
- Social media reels featuring Monster Detective Collective: You Are Public Power (15 seconds) | Public Power Pride (15 seconds) | Public Power Pride (7 seconds)
- Social media animated stickers featuring Monster Detective Collective (Also see the instructions PDF.)
- Ad template - half page (PDF)
- Coloring sheets featuring Monster Detective Collective (PDF): Celebrate #PublicPower! | Public Power Pride | I Love Public Power
- Coloring sheet: happy transmission tower (PDF)
- Coloring sheet: community-powered town (PDF)
- Coloring sheet: powering strong communities (PDF)
- Coloring sheet: greetings from a public power community (PDF)
- Sample Public Power Week news release (Word | PDF)
- Sample Public Power Week energy efficiency news release (Word | PDF)
- Sample newspaper guest column or speech about Public Power Week (Word | PDF)
- Sample Public Power Week employee recognition (Word | PDF)
- Sample Public Power Week proclamation (Word | PDF)
- Sample Public Power Week letter to business customers (Word | PDF)
- Sample Public Power Week letter to public officials (Word | PDF)
Additional Resources
- Download our two-page About Public Power fact sheet (PDF).
- Download our printable map of all public power utilities (PDF).
- Our We Are Community Powered website features our award-winning video, "Public Power: Powering Strong Communities," and other resources to help you communicate the benefits of public power and engage your communities.
- Reprint any of the articles from Public Power Current, Public Power Magazine, or our blog.
- Follow us on X (formerly Twitter), Facebook, LinkedIn, and Instagram, and share/repost our content on your channels.
- Municipalization Resources: Learn more about establishing a publicly owned electric utility. Public power utilities bring many benefits to their communities.
- Sellout Evaluations: APPA offers many resources to public power utilities and stakeholders evaluating whether to sell their community-owned electric utility or to retain public ownership.