The APPA Academy's certificate programs are built to strengthen specialized skills across key areas of utility operations. Each program includes a set of required coursework, along with post-course assignments to reinforce learning and support practical application.  

Leadership Essentials Certificate Program

The Leadership Essentials Certificate Program is designed to help new managers develop employees’ skills as well as their own. The skills covered are essential to organizational performance, employee development and retention, and long term leadership growth. The curriculum includes three in-person courses and is designed for new managers up to mid-level leaders.

In-person: May 4-7, San Antonio, TX (in conjunction with the Spring Institute)

Key Accounts Certificate Program

Commercial and industrial key accounts require focused, strategic attention—and the Key Accounts Certificate Program is designed to help you build strong relationships rooted in trust and loyalty. Whether you’re launching a new utility key accounts program or elevating an existing one, this curriculum equips you with the skills, knowledge, and practical tools needed to succeed. Learn from real world examples and gain access to templates and resources you can apply immediately.

In-person: April 21-23, Arlington, VA 

  • April 24: Optional Nonverbal Communication Workshop (free of charge)

On-demand cohort: June 30-August 4 (20 recordings + 3 live webinars)

  •  July 14, 21, 28 (live webinars reinforce content and provide networking opportunities; 2-3:30 pm Eastern via Zoom)

Advanced Key Accounts Certificate Program

The Advanced Key Accounts Certificate Program equips experienced utility professionals with the strategic insight and practical tools needed to advance their key accounts journey. Explore advanced techniques to strengthen your approach, enhance customer engagement, and develop a roadmap for the future. Gain access to practical tips, tools, and templates you can put to work right away.

On-demand: Access anytime through APPA’s Product store (featuring 21 self-paced modules you can complete on your own schedule).

Questions? 

Contact Academy@PublicPower.org.