Advertising and Sponsorships

Community-owned utilities power 1 in 7 electricity customers. Through the American Public Power Association’s advertising and sponsorship opportunities, your business can reach 61 percent of the nation’s electricity providers in the $250 billion electric utility market.

APPA connects you to the decision makers at public power utilities, joint action agencies, and state/regional associations.

You can reach the top executives who make day-to-day decisions about running their utilities, as well as the elected and appointed policymakers who approve operating budgets and major capital expenditures:

  • General managers/CEOs
  • Chief operating officers
  • Chief financial officers
  • Vice presidents
  • Engineers
  • Superintendents and managers
  • Mayors and city council members
  • Governance board members and commissioners

Start by joining APPA as a corporate associate member — Associate members get significant discounts on advertising and sponsorships. Learn more about the benefits and sign up.

Advertising

APPA’s periodicals are rated as the #1 source of electricity news by 94 percent of public power utility executives. We deliver editorial content readers can’t get anywhere else. Members and other energy stakeholders look to our publications as the first stop for information, resources, and case studies relating to business and administration; engineering and operations; innovations and new technologies; legal, policy, and regulatory affairs; workforce development; and more.

We offer six popular platforms for you to advertise in

  • Public Power Current — e-newsletter published Tuesday, Wednesday, and Thursday
  • Public Power Magazine — print and online published every two months
  • Social media
  • Website
  • Public Power Suppliers Guide
  • Public Power Directory & Statistical Report — annual

Check out the Media Kit for information on available positions.

For rates, specs, and an editorial calendar, please contact YGS, our advertising management company, who will send you the details.

Learn about advertising opportunities on the public power job board, the largest online national database of public power jobs.

Podcasts

Connect with podcast consumers by sponsoring APPA’s Public Power Now. Benefits include pre-and post-roll ads and acknowledgment on social media, in newsletter articles, and on PublicPower.org.

Host a PublicPowerX Podcast to put your company front and center. As a host, you will have 30-minutes to tell listeners how your products and services can improve their operations.

You can learn more about these options here.

Ad Retargeting

Make our online audience your audience with ad retargeting. Enjoy exclusive direct access to PublicPower.org visitors and retarget them with your ads to showcase your brand anywhere they visit online. View this brochure to learn how retargeting works and how it can help grow your sales and revenue.

Sponsoring and Exhibiting

APPA’s popular annual conferences and small group events bring you face-to-face with high-level executives in the public power industry. A sponsorship will get you in the door and open up networking options.

Learn how you can have a presence at these popular public power events through the year:

Exhibit opportunities are also available at select events:

To learn more about sponsorship packages, rates, and availability, email us at [email protected] or call 202-467-2900.