The Public Power Data Source (PPDS) gives you access to current trends, topics, and issues that impact how your customers perceive your utility’s service and execution for as little as $850 annually.
What is more, as a subscriber to the PPDS, you are eligible to participate in the annual Public Power Customer Satisfaction Award program. The Public Power Customer Satisfaction Award program is an affordable national customer satisfaction recognition program that gives you customer feedback in key utility operations areas, including:
- overall customer satisfaction
- reliability
- rates/value for cost
- communication
- outage response
- field personnel
- programs and services
National Recognition at a Fraction of the Cost of Other Customer Satisfaction Award Programs!
Utilities will receive an award based on their average rating for all the above criteria. Utilities are eligible for an award among several award levels. If a utility scores an average rating of 80% or higher for these categories, they will attain a bronze-level award. At a 90% average rating or higher, they will attain a silver-level award, and at a 95% average rating or higher, they will attain a gold-level award.
In addition to participating in the customer satisfaction awards program, PPDS subscribers get access to quarterly customer surveys of actual public power customers that you can use to benchmark against your utility on a regional or national scale using key demographic indicators including, gender, income, education level, and more. Additionally, PPDS subscribers enjoy actionable content and customer engagement tools for your marketing and communications efforts.
Easy to Use Dashboards
As a PPDS subscriber, you can access two dashboards - quarterly key topics and an annual year-in-review:
- The quarterly key-topic dashboards cover trending industry topics like electric vehicles, solar energy, smart home devices, time-of-use rates, and Advanced Metering Infrastructure (AMI).
- The year-in-review dashboards include data collected annually from public power customers on several customer satisfaction metrics. like overall satisfaction, reliability, outage restoration, infrastructure, communication, customer/field service, and customer priorities/expectations. You can compare this data with your own customer data to determine how your utility is performing nationally in key satisfaction areas.
You can filter dashboards geographically (region - Northeast, South, Midwest or West, or by state), or demographically (age, gender, income, education level, renters versus owners, and neighborhood type). This allows you to mirror national data to your customer base and to determine how subgroups of public power customers have differing perceptions about their utility and its technology and differing interest in programs and services.
The Public Power Data Source, proudly backed by GreatBlue Research, is the premier research platform delivering actionable data and insights to help municipal utilities align with customer expectations, improve service, enhance marketing and communication strategies, and gain a competitive edge for the future. With GreatBlue’s unparalleled expertise driven by over 40 years of trusted guidance in public power, utilities are equipped with a clear, strategic path to confidently navigate industry, customer, and organizational challenges—fueled by high-impact, relevant data.
| Utility Size | Member | Nonmember |
| <8,000 Customers | $850 | $1,700 |
| 8,001-25,000 Customers | $1,000 | $2,000 |
| >25,001 Customers | $1,250 | $2,500 |
Please note: The PPDS is available to public power utilities, joint action agencies, and state associations only.
Ready to Subscribe?
Visit APPA’s online product store to start your access to the PPDS today.
Joint Action Agencies
Contact [email protected] to purchase subscriptions for your member utilities. They’ll receive access for five of their employees, and you’ll receive access for five of your employees.