Improving revenue recovery while minimizing account write-offs starts with addressing issues upstream before they become harder to solve. Learn how utilities are identifying high-risk accounts earlier in the billing cycle, how proactive outreach efforts can be effective, and other ways your utility can leverage data analytics to prioritize collection efforts.
Bring your list of hot topics and priorities in customer service to this lively discussion with your utility peers. Swap strategies and brainstorm potential solutions to mutual challenges.
Join your fellow communicators for a rapid-fire Q&A and brainstorming session to tackle your common challenges. Submit topics in advance to be sure you take home ideas you can try out right away.
Your utility’s voice needs to work everywhere — on your website, social media, and emails — and maintain consistency whether attributed to an executive or subject matter experts. Dig into how public power communicators define tone, maintain consistency, and decide when it’s appropriate to be lighthearted in one moment and authoritative in the next — especially when shifting from everyday engagement to outage and crisis communications. Gain practical tips for brand voice governance, empowering SMEs, and using AI to support utility communicators (without replacing human judgement).
Video is one of the most effective ways to make the public power story feel personal, whether you’re highlighting safety, reliability, community events, energy efficiency, or new utility programs. In this hands-on session, you’ll leave with a “grab-and-go” approach for planning, shooting, and publishing: simple shot lists, interview prompts, and practical guidance for capturing clear audio and great-looking footage quickly on the tools you already have. Share examples and proven tactics for helping shy frontline employees feel comfortable on camera — so you can feature authentic voices while staying on message and keeping production moving.
Community engagement can be one of your biggest reputation builders — but only if attending community events and ongoing outreach efforts match your team’s time, budget, and capacity with measurable impact. Review ready-to-use ways to measure success, discuss how to identify the right topics to engage on, and hear examples of how your peer utilities are building trust and sharing the public power story.
Gather with your utility communications peers to discuss the latest opportunities and best practices in your work, including tips for mobilizing utility advocates, keeping internal communications effective and engaging, and what measurement and metrics offer meaningful insight.
It’s not just the channels of choice that have changed, how people are using and consuming social media has transformed in recent years. While now it is easier to create more accessible content and gauge users’ interest, the opportunities to criticize, organize opposition, and spread misinformation have increased. When a crisis hits, it will now play out on social media first. Gain a deeper understanding of the influence of social media and how you can leverage it to boost your organization and benefit customers, as well as how effective crisis management translates to managing a public social media presence.
