Video is one of the most effective ways to make the public power story feel personal, whether you’re highlighting safety, reliability, community events, energy efficiency, or new utility programs. In this hands-on session, you’ll leave with a “grab-and-go” approach for planning, shooting, and...

Your utility’s voice needs to work everywhere — on your website, social media, and emails — and maintain consistency whether attributed to an executive or subject matter experts. Dig into how public power communicators define tone, maintain consistency, and decide when it’s appropriate to be...

Gather with your utility communications peers to discuss the latest opportunities and best practices in your work, including tips for mobilizing utility advocates, keeping internal communications effective and engaging, and what measurement and metrics offer meaningful insight.

Community engagement can be one of your biggest reputation builders — but only if attending community events and ongoing outreach efforts match your team’s time, budget, and capacity with measurable impact. Review ready-to-use ways to measure success, discuss how to identify the right topics to...

It’s not just the channels of choice that have changed, how people are using and consuming social media has transformed in recent years. While now it is easier to create more accessible content and gauge users’ interest, the opportunities to criticize, organize opposition, and spread misinformation...