Learn what experienced key accounts representatives are doing to navigate common challenges in today’s evolving landscape. Hear which strategies have driven success in their utilities, and gain candid lessons and practical insights into what’s worked, what hasn’t, and what makes sense for your key...

Dissect why key account programs often fail, highlighting common issues related to strategy, clarity, prioritization, relationships, and follow-through. Get practical guidance and tools to help you strengthen your approach, operate your program more strategically, and build stronger, more effective...