Meeting

Public Communications Spring Issues Roundtable

Bringing communications leaders to speak on strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. Please note that this year's roundtable will be all-virtual with registrants receiving information on how to join remotely.
April 23, 2021
Virtual Event
12:30pm EST - 4:15pm EST

Friday, April 23, 2021

12:30-4:15 p.m. EST 

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All Association members who work for a utility, state association or joint action agency are welcome to attend this free event. For more information, please check the agenda or contact [email protected].

For information on virtually attending the roundtable, contact [email protected]

Agenda

April 23, 2021

Welcome and Introductions – 12:30-12:45 p.m.

Tobias Sellier, Senior Director of Media Relations & Communications, American Public Power Association

Kelly Lady, Public Communications Committee Chair and Marketing and Energy Services Manager, Austin Utilities, Minnesota 

Heather Contant, Public Communications Committee Vice Chair and Director of Media Relations and Communications, Delaware Municipal Electric Corporation, Smyrna, Delaware 

 

APPA Leadership Welcome and Legislative/Regulatory Update – 12:45-1:00 p.m.

Delia Patterson, SVP Advocacy & Communications and General Counsel, American Public Power Association
 

COVID-19 Communications Lessons-Learned – 1:00-1:45 p.m.

How is your utility (and your utility's communications function) weathering the COVID-19 pandemic? How have you changed the way you communicate internally and externally? What has/has not worked with virtual meetings, trainings, and events (e.g., Public Power Week)? What changes will affect your protocols post-pandemic? 

 

Break  – 1:45-2:00 p.m.

 

Sustainability Messaging and Electrification – 2:00-2:45 p.m. 

What is your utility doing to communicate to customers about your sustainable/carbon-free efforts? What are you doing in the way of electrification initiatives (e.g., EVs, heating) and how do you communicate about these programs? What has/has not worked? Do you use these programs to apply for SEP designation? If not, what are the barriers? 

 

What's New with Social Media? – 2:45-3:30 p.m.

How is your utility leveraging different social media platforms to reach customers? How are you handling trolls on these platforms and what do you do to comply with public information requirements? Do you have social media policies that address these topics? 

 

Wild Card Topics and Customer Connections Conference Wishlist – 3:30-4:15 p.m.

What communications/public relations/media relations challenges are top of mind for you right now? What topics would you like to see tackled at the upcoming APPA Customer Connections Conference? Share with your colleagues and perhaps walk away with some good advice! 

 

Adjourn – 4:15 p.m.

Registration Information

To register for this free event, please send an email to [email protected].

Hotel

This year's roundtable will be virtual.

Frequently Asked Questions

What is the Public Communications Spring Issues Roundtable?

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event. This is typically an in-person (or hybrid) event, but this year it will be fully virtual. 

Who can attend?

All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event.

Where will the event take place?

The Public Communications Spring Issues Roundtable will be virtual this year.

Can I join the meeting in person?

No, this year's roundtable will be all-virtual. Contact [email protected] for details.

How much does it cost?

The event is free for APPA members who work for a utility, state association or joint action agency.

How do I RSVP?

Send an email with your name, title and contact information to [email protected].

What will be discussed at the meeting?

Click on the “Agenda” tap above for more information.

Where can I find out more information?

Email us at [email protected].