Powering Strong Communities

Public Communications Spring Issues Roundtable

Gathering communications leaders to discuss strategy development and the management, budgeting, and staffing of communications/marketing for public power systems.
April 29, 2024
Arlington, Virginia
8:30am - 4:00pm Eastern

Register now!

Monday, April 29, 2024

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event. For more information, please check the agenda or contact [email protected].



APPA's Office

2451 Crystal Dr. Suite 1000, Arlington, VA 22202

Date & Timing:

Monday, April 29, 2024

8:30 a.m.-4 p.m.

8:30-8:45 a.m.
Welcome and Introductions

(TBD) Scott Corwin, President & CEO, American Public Power Association
Tobias Sellier, Senior Director, Media Relations and Communications, American Public Power Association
Amy Adamy, Public Communications Committee Chair and Public Relations & Marketing Manager, Lansing, Michigan, Board of Water & Light
Sheila Corson, Public Communications Committee Vice Chair and Public Information Officer, Mason PUD 3, Shelton, Washington

8:45-9:15 a.m.
Advocacy & Association Updates

Desmarie Waterhouse, SVP, Advocacy and Communications and General Counsel, American Public Power Association

9:15-10:15 a.m.
Public Power Websites

Our websites are perhaps our organization’s most critical communication platform and often a challenge to keep up-to-date, relevant, and easy to navigate. In this session, we will discuss topics including design, accessibility, measurement, and the communicator’s role in making the website the best it can be.

10:30-11:15 a.m.
Harnessing the Power of AI

AI has emerged over the past couple years as a handy tool for content creation and efficiency. This session will feature discussion of how communicators are using AI and some of the ethical considerations that come along with this use. Read ahead material: “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” (PRSA 2023)


Many public power communities have turned to podcasts or vodcasts to engage, entertain, and educate their customers. Let’s talk about why or why not you’ve embraced these platforms, how you find relevant content, and ways to measure success.

Noon–1 p.m.
1-1:45 p.m.
Wish List for Customer Connections

As we wrap up lunch, we’ll discuss potential topics and speakers for the 2024 Customer Connections Conference.

1:45-2:30 p.m.
Evaluating Communications/Campaign Success

Communicators are constantly challenged to execute programs and campaigns to engage a variety of stakeholder groups. How are we measuring success in order to justify ongoing (or increased) expenditures? What data are we collecting, and how do we report it to our leadership?

2:30-3:15 p.m.
Sourcing and Repurposing Content

Whether it’s for our website, news releases, or social media, most of us are content creators. How are we taking full advantage of this treasure-trove of content when it comes to reusing and repurposing?

3:15-4 p.m.
Roundtable Discussion/Group Therapy

Discuss hot topics and challenges. What’s keeping you up at night? What are your customers asking for?

4 p.m.
Roundtable Adjourns


Register now!


Registration Help

Check out our Registration FAQs for answers to the most common questions and help with all your registration-related issues. 


Hotel Information:

The American Public Power Association has a corporate guestroom rate at the Hyatt Regency Crystal City for individuals traveling to Arlington, Virginia for the Public Communications Spring Issues Roundtable. APPA's office is a five-minute walk from the hotel, heading North on Crystal Drive. Information on other hotels near APPA's office is available below.

Hyatt Regency Crystal City
2700 Jefferson Davis Highway
Arlington, VA 22202

Maximum Room Rate: $275 Single/Double Room, plus applicable taxes and fees. Please note: lower room rates may be available directly through the hotel (this rate is a guaranteed maximum), so you may want to check their current rates at the time of booking to ensure you get the best rate. 

Group Code: Please reference "American Public Power Association" or corporate rate code "09978" when making your reservation.

Online Reservations: https://www.hyatt.com/en-US/hotel/virginia/hyatt-regency-crystal-city-at-reagan-national-airport/wasrc?corp_id=09978

Reservations Telephone: (800) 233-1234

Parking: Overnight parking per night/per car is $45 and is valet only.

Airport Transportation: Complimentary shuttle service is available to Ronald Reagan National Airport (DCA) and the Crystal City Metro Stop.


Who can attend?

All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event.

Where will the event take place?

APPA’s headquarters in Arlington, VA.

Will this event include virtual components?

We will be holding two virtual roundtables from 1-3 p.m. ET on Wednesday, May 8, 2024 and Thursday, May 16, 2024. Registration is free and only open to APPA members who work for a utility, state association, or joint action agency.

How much does it cost?

The event is free for APPA members who work for a utility, state association, or joint action agency.

Where can I find out more information?

Email us at [email protected].