Meeting

Public Communications Spring Issues Roundtable

Bringing communications leaders to speak on strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems.
Arlington, VA

Monday, April 4, 2022 

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event. For more information, please check the agenda or contact [email protected].

Agenda

Monday, April 4, 2022
8:30 a.m.-4 p.m.

 

  1. Welcome and Introductions – 8:30-8:45 a.m.

    Tobias Sellier, Senior Director, Media Relations and Communications, American Public Power Association 
    Heather Contant, Public Communications Committee Chair and Director of Government & Community Relations, Delaware Municipal Electric Corporation
    Valerie Larson-Holmes, Public Communications Committee Vice Chair and Director of Communications, Missouri River Energy Services

  2. Advocacy & Association Updates – 8:45-9:15 a.m.

    Joy Ditto, President & CEO, American Public Power Association 

  3. Powering Up New Employees and Policymakers – 9:15-10:15 a.m.

    How does your utility or organization “indoctrinate” new employees and policymakers by educating them on the benefits of public power and its place in the broader industry? What tools and techniques have been effective in your community? What other messages are critical?

  4. Digital Media Measurement and Reporting – 10:15-11:15 a.m.    

    How are public power communicators demonstrating success and ROI on digital and social communications? Join APPA’s Director of Digital and Social Media Michael Pells for a discussion of metrics and reporting pertaining to websites, social media, and more.

  5. Diversity, Equity, and Inclusion in Communications – 11:15-Noon

    How do utility communicators properly vet and consider the language used in communications, including websites, social media, and printed materials? How are we ensuring representation in terms of the imagery we use? How are we reporting on DEI initiatives?

  6. Lunch – Noon–1 p.m.

  7. Content/Coverage Calendars – 1-1:45 p.m.

    In this session, the group will discuss how we plan content across our various communications platforms (i.e., social media, newsletters, magazines, blogs). How do you keep your content fresh and engaging? Do you have a communications matrix to ensure your content is updated across various mediums? What other tools can be helpful?

  8. Community Networking – 1:45-2:30 p.m.

    Public power communicators are challenged to stay engaged in their communities. In this session, we will discuss ways to network and build relationships while serving as an ambassador for the utility.

  9. Roundtable Discussion/Group Therapy – 2:30-3:15 p.m.

    Discuss hot topics and challenges. What’s keeping you up at night? What are your customers asking for? 

  10. Wish List for Customer Connections Conference – 3:15-4 p.m.

    Recommend topics and speakers for the 2022 Customer Connections Conference.

  11. Adjourn – 4 p.m.

Registration Information

To register for this free event, please send an email to [email protected].

Hotel

Hyatt Regency Crystal City 
2799 Richmond Highway 
Arlington, VA 22202

APPA’s office is a 5-minute walk from the hotel heading North on Crystal Drive.

Reservations

Group Code

Please reference “American Public Power Association” or corporate rate code “09978” when making your reservation.

Maximum Room Rate

(Standard Single/Double Room) 

January 1 - February 28: $219 
March 1 - June 30: $269 
July 1 - August 31: $209 
September 1 - October 31: $269 
November 1 - December 31: $219

Parking

Overnight parking per night/per car is $45.00 and is valet only.

Airport Transportation

Complimentary shuttle service is available to Ronald Reagan National Airport and the Crystal City Metro Stop.

Frequently Asked Questions

What is the Public Communications Spring Issues Roundtable?

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event. 

Who can attend?

All APPA members who work for a utility, state association or joint action agency are welcome to attend this free event.

Where will the event take place?

APPA’s headquarters in Arlington, VA.

Will this event include virtual components?

We are evaluating the possibility of streaming this meeting and/or including virtual components. More info will be available on our plans in 2022.

How much does it cost?

The event is free for APPA members who work for a utility, state association or joint action agency.

How do I RSVP?

Send an email with your name, title and contact information to [email protected].

What will be discussed at the meeting?

Click here to view the agenda. 

Where can I find out more information?

Email us at [email protected].