Powering Strong Communities
Meeting

Virtual Public Communications Spring Issues Mini Roundtables

Gathering communications leaders to discuss strategy development and the management, budgeting, and staffing of communications/marketing for public power systems.
May 8 - 16, 2024
1:00pm - 3:00pm Eastern

Register now!

Timing

We will be holding two virtual roundtables from 1-3 p.m. Eastern on Wednesday, May 8, 2024 and Thursday, May 16, 2024. 

If you are interested in joining us at APPA's offices for an in-person event, learn more about our Public Communications Spring Issues Roundtable!

Registration

Registration is free and only open to APPA members who work for a utility, state association, or joint action agency.

Questions? 

Email [email protected]

Agenda

May 8

1-1:15 – Introductions

1:15-1:30 – APPA Advocacy Update

  • Hear the latest on what’s happening inside the Beltway pertaining to public power and its advocacy priorities.

1:30-2 – Bill and Affordability Communications

  • As public power communicators, we are challenged to show our customers the value of our utility service(s). How are you communicating with customers about where their money goes? How do you breakdown your costs without going too deep into the weeds? Where have you seen success?

2-2:30 – Social Media Wins and Losses

  • Leveraging social media platforms for messaging to community stakeholder continues to be a moving target. Let’s talk about our “wins and losses” over the last year or so. Where have you been successful? What are the sources of your headaches?

2:30-3 – Open discussion/Wild card topics

  • You’re in a safe space. Join your fellow public power communicators for an open discussion on what’s keeping you up at night, what successes you are celebrating… or anything else that may be on your mind.

May 16

1-1:15 – Intros

1:15-1:30 – APPA Advocacy Update

  • Hear the latest on what’s happening inside the Beltway pertaining to public power and its advocacy priorities.

1:30-2 – Advocacy vs. Informational Communications

  • Part of the role of a public power utility is to communicate with customers about local, state, regional and national issues that should matter to them—specifically ones that will affect your utility’s reliability, affordability, and sustainability. How do you accomplish this goal without going too far with public policy advocacy? How do you keep things informational?

2-2:30 – All Things AI

  • Breakthroughs in generative artificial Intelligence have unlocked powerful new tools for public power communicators—particularly on the content creation front. How are you leveraging this technology to make your job easier and gain efficiencies? What are the technology’s limitations?

2:30-3 – Open discussion/Wild card topics

  • You’re in a safe space. Join your fellow public power communicators for an open discussion on what’s keeping you up at night, what successes you are celebrating… or anything else that may be on your mind.a