Online Key Accounts Certificate Program

Unable to attend an in-person class but interested in pursuing key accounts training?
May 1 - June 30, 2020

Learn Together, Grow Together

Unable to attend an in-person class but interested in pursuing key accounts training? Join us from May 1 - June 30 as we debut the online version of our Key Accounts Certificate Program!

Featuring 20 video modules, a downloadable course workbook, progressive testing, two live webinars with the instructor, and a group chat function, we’ve taken this popular in-person program online. It’s a convenient way to complete the certificate program requirements—in a flexible timeframe—while still having the opportunity to interact with the instructor and your industry peers.

Program Overview

Through this online program, discover how to support and grow businesses in your commu­nity to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current pro­gram to the next level, this curriculum provides the skills, knowledge, and tools for success. Learn from real-world examples, get tools and templates, practice skills, and network with public power peers from across the nation.

Program Requirements

To earn this certificate, participants must complete the following requirements:

1. Complete the three required courses using the online learning portal

  • Implementing a Customer-Focused Key Accounts Program
  • Developing Your Key Accounts Representative
  • The Effective Key Accounts Toolbox

2. Pass an online exam

  • Consists of 100 multiple choice questions, based on the coursework. You will progressively complete the test throughout the program. 
  • You must score at least a 75% to pass the exam. You’ll have two opportunities to pass the test.

3. Submit a customer action plan 

  • Participants must demonstrate how their utility plans to address the needs of a selected account. 
  • Participants will receive plan guidelines that outline what is expected in each section.
  • The customer action plan is due within one year after the program ends. 

Program Brochure

To learn more about the course content, download the Key Accounts Certificate Program brochure [PDF].


  • May 1 – May 28: Open access to the online course. Engage in course materials at your own pace.
  • May 28: Mid-course live webinar Q&A with the course instructor.
  • May 29 – June 23: Continue to work through the course material at your own pace.
  • June 23 – Live webinar summary and Q&A with course instructor.
  • June 30 – Course ends, one-year access to the materials begins.

Learning Objectives

  1. Gain a full understanding and appreciation for the development and process of building, launching or re-launching a fully functional and customer focused key accounts program.
  2. Discover what makes a key account representative successful and learn tips to stay focused and organized.
  3. Discover the latest tools and services that are available to the key account representative and how to choose the right tools to serve the business community.
  4. Learn the new customer action plan methodology and how to incorporate it into a successful key accounts program.

Course Features

  1. Twenty video course modules
  2. Downloadable course workbook
  3. Two live webinars with course instructor
  4. Unlimited e-mail access to the instructor (during the program dates)
  5. Group discussion forums
  6. Bonus materials and videos

Program Level

Basic: No prerequisites; no advance preparation.


Recommended CEUs .8/PDHs 8.25/CPEs 9.8
Field of Study: Specialized Knowledge

Recommended for

Public power key account managers and representatives. Other utility staff involved in key accounts, or those looking for professional development credentials, will also benefit.

The online program is designed to replicate the in-person program experience as much as possible and allow flexibility so that the user can work through the course materials at his/her own pace.

About the Instructor

Erick RheamErick Rheam, President, Team Rheam Productions, Inc.
Erick is a consultant, speaker and author on key accounts and human dynamics. He co-authored the Association’s Key Accounts Field Manual: A Guide for Public Power Professionals. He has been involved in public power for 15 years. He worked as a key accounts manager and customer relations division manager for public power utilities in Indiana and Colorado, managing industrial pretreatment, key accounts, mid-market, conservation, and marketing programs. In partnership with Automated Energy, Inc., Erick offers key accounts consulting and education across the country.


Registration/Fee Information

Register Now


On or before April 10th

After April 10th
Member $2,800 $2,950
Non-Member $5,600 $5,750

Not a member? Join today and save on your conference registration. Call Member Services at 202-467-2926 to learn more.

Contact Us

Have questions? Contact 202/467-2965 or [email protected].


Registrants who cancel in writing on or before April 24, 2020, are entitled to a refund of their registration fee, minus a $50 cancellation fee. Registrants who cancel after April 24 will not receive a refund, but attendee substitutions will be allowed for this event only. Registrants and no-shows who do not cancel by April 24 are responsible for the full registration fee and are not entitled to a refund.


Contact us at [email protected] or call 202-467-2965.

Earn While You Learn!

Participate in the online program to earn Continuing Education Units (CEUs), Professional Development Hours (PDHs) and Continuing Professional Education credits (CPEs).

What educational credits are available?

Academy events include the following opportunities for educational credits:

  • Continuing Education Units (CEUs) - The American Public Power Association is accredited by the International Association for Continuing Education and Training (IACET) and. For information regarding certification status, attendance requirements and obtaining attendees transcripts, contact [email protected] or 202-467-2921.
  • Continuing Professional Education (CPE) Credits - The American Public Power Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: There are no prerequisites for the courses offered; no advance preparation is required for any courses. All courses are group-live offerings. Credit hours and areas of study for the courses are listed on the individual course pages. For more information regarding administrative policies, such as clarification of requirements, complaints, and refunds, please contact [email protected].
  • Professional Development Hours (PDHs) - The American Public Power Association’s educational practices are consistent with the criteria for awarding Professional Development Hours (PDHs) as established by the National Council of Examiners for Engineering and Surveying (NCEES). Course eligibility and number of PDHs may vary by state.