Michigan public power utility Traverse City Light & Power announced the start of a new Energy Coaching Program pilot, designed to help customers optimize their energy efficiency and reduce their monthly energy bills.
Beginning this summer, TCLP will initiate a pilot phase with volunteer participants from the TCLP Board—who have all expressed interest in participating—to develop, test, and refine the program, ensuring readiness for broader community implementation.
Initially, the Energy Coaching Program will focus specifically on low-income qualified individuals and families, partnering closely with regional agencies that provide social and financial support to provide targeted assistance where it is most impactful.
TCLP aims to share more detailed information this fall, including specific target goals for program utilization, with the finalized program rollout anticipated ahead of the upcoming winter season.
“This pilot represents our intentional effort to refine a supportive and accessible program in line with industry trends toward customized customer experiences,” said Brandie Ekren, TCLP’s Executive Director. “Our goal is to bridge opportunities for Time of Use rates and customer-owned generation with energy optimization. I deeply appreciate our Board Members' enthusiasm and willingness to provide critical feedback. Together, we can ensure every TCLP customer has the tools and knowledge needed to manage their energy use confidently and efficiently.”
The TCLP Energy Coaching pilot will focus on identifying opportunities for energy savings, providing tailored recommendations, and connecting participants with resources to achieve sustainable improvements in their energy consumption and overall comfort.
