Public Communications Spring Issues Roundtable

Welcome and Introductions

Tobias Sellier, Senior Director, Media Relations and Communications, American Public Power Association
Melissa Seifen, Public Communications Committee Vice Chair and Communications Supervisor, Anaheim Public Utilities, California
Lily Jackson, Public Communications Committee Vice Chair and Communications Coordinator, Riviera Utilities, Alabama

Advocacy & Association Updates

Desmarie Waterhouse, SVP, Advocacy and Communications and General Counsel, American Public Power Association

Successful Community Events 

Join fellow communicators for a focused discussion on how public power utilities can effectively engage customers through community events. We'll explore the communications team's role in event marketing and share creative ideas for swag and activities to attract and entertain attendees of all ages.

Break

Rate Communications 

Affordable service is fundamental to the public power business model, making effective rate communications essential for customer trust and understanding. This session will explore strategies for differentiating costs and rates, crafting transparent messages about rate increases, and sharing examples of approaches that have successfully resonated with customers. 

Measuring and Reporting Success 

How can public power communicators effectively measure the impact of both new and ongoing communications campaigns? In this session we’ll examine practical strategies and tools for evaluating success, explore methods for demonstrating return on investment to leadership, and share tips for communicating value in environments where decision-makers may have a strong engineering focus. Bring your questions and experiences as we work together to identify best practices for showcasing the essential role of communications in your utility. 

Lunch

Wish List for Customer Connections

As we wrap up lunch, we’ll discuss potential topics and speakers for the 2026 Customer Connections Conference.

Public Communications Show-and-Tell 

It’s time to shine a spotlight on the great work you’ve done. Come prepared to share one or two of your utility’s communications creations that you’re particularly proud of and be prepared to be inspired by the efforts of your fellow communicators. Feel free to send digital materials along to Communications@PublicPower.org in advance of the meeting.

Practical Applications of Artificial Intelligence Tools 

This collaborative session will explore the practical application of AI tools within communications workflows. We’ll share insights on which AI solutions have proven most valuable, explore organizational policies and best practices that guide responsible implementation, and discuss strategies for properly crediting AI tools while addressing potential legal considerations. Come prepared to exchange experiences, ask questions, and perhaps learn about a new tool you can start using today. 

Roundtable Discussion/Group Therapy

Discuss hot topics and challenges. What’s keeping you up at night? What are your customers asking for?

Roundtable Adjourns