Virtual Cohort Course
Join us for a unique hybrid approach to earning your Key Accounts Certificate—combining on-demand course modules and live webinars. Fast-track your way to certification by joining a cohort group that will work through the curriculum together over a 5-week timeframe (Jan. 24-Feb. 25). Added benefits include: 3 live webinars (Feb. 3, 10, 17) to reinforce and workshop concepts, provide peer networking opportunities and new tips and tools to apply immediately. Registration now open!
- Complete 20 online modules in 5 weeks—the core curriculum of APPA’s Key Accounts Certificate Program (average module length is 25 min.)
- Attend 3 live, instructor-led webinars: Feb. 3, 10, 17 (2-3:30 p.m. Eastern)—take a deeper dive into key concepts, participate in skill-building exercises, receive additional tips and tools to help apply what you’ve learned, ask questions, share experiences, and develop a learning community with your peers.
What’s the benefit of attending the virtual cohort offering?
- No additional cost—same price as the in-person and the self-paced, on-demand KACP options but with added content, practical applications, takeaways, and access to online content for a year
- Supplemental live webinars to work through exercises, help apply your knowledge, and get started on your post-program plan (Feb. 3, 10, and 17 from 2-3:30 p.m. ET)
- Real-time interaction with the instructor and networking time with industry peers
- Create a learning community to share questions, experiences, and best practices
- Motivation and support to complete the program quickly and earn your certification faster
What technology platforms will I need to access?
- The 20 on-demand curriculum modules are provided on the Teachable platform (no downloads necessary)
- The three, live webinars will be held on the Zoom Meeting platform
- Access information and next steps will be provided after you register
What course materials will I receive?
All materials are available virtually for you to access, print and download including:
- 20 video course modules and accompanying instructor presentations
- Course workbook and digital APPA Key Accounts Field Manual (hard copies available for $25 to certificate registrants)
- Bonus materials and videos
- Recordings and handouts from the three, live webinars
Key Accounts Certificate Program Details
- Visit the Key Accounts Certificate Program home page
- View the Key Accounts Certificate Program brochure [PDF]
Discover how to support and grow businesses in your community to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current program to the next level, this curriculum provides the skills, knowledge, and tools for success. Learn from real-world examples and receive tools and templates to apply on the job.
To earn this certificate, participants must complete the following requirements within one year:
1. Complete the required curriculum
- Implementing a Customer-Focused Key Accounts Program
- Developing Your Key Accounts Representative
- The Effective Key Accounts Toolbox
2. Pass an online exam
- Consists of 100 multiple choice questions, based on the curriculum. You must score at least a 75% to pass.
3. Submit a customer action plan
- Demonstrate how your utility plans to address the needs of a selected account. You’ll receive plan guidelines, templates, and sample grading sheets that outline what is expected in each section.
Public power key account managers and representatives. Other utility staff involved in key accounts, or those looking for professional development credentials, will also benefit.
Visit the Key Accounts Certificate Program home page for different completion options (in-person, online and hybrid).
Attendees must complete the program requirements within one year of either signing up for the virtual option or within one year of taking the in-person courses.
Basic: No prerequisites; no advance preparation
About the Instructor
Erick Rheam, President, Team Rheam Productions, Inc.
Erick is an accomplished speaker, educator, consultant, and author on key accounts and human dynamics. He authored the APPA’s Advanced Key Accounts Field Manual: A Guide for Next Level Service and co-authored the Key Accounts Field Manual: A Guide for Public Power Professionals.
He has been worked for and with public power utilities for 20 years, prior to forming his own company in 2020. He worked as a key accounts manager and customer relations division manager for public power utilities in Indiana and Colorado, managing industrial pretreatment, key accounts, mid-market, conservation, and marketing programs. Then he moved into an executive consulting role at Automated Energy, where he provided key accounts consulting services and education for public power utilities across the country.
Erick has been actively involved with the American Public Power Association since he entered the utility industry, serving in various leadership positions on the Association’s key accounts committee. He is a recognized expert in the field of utility key accounts—teaching courses, regularly speaking at industry events and providing customized consulting to utilities across the United States.
Erick is a graduate of the United States Military Academy and served five years in the United States Army as a Military Police Officer and Special Investigator.
- $2,800 for members
- $5,660 for nonmembers
Not a member? Join today and save on your conference registration. Call Member Services at 202-467-2926 to learn more.
Your group discount will be automatically applied when you register a group of 5 or more people. Registrations must be submitted on the same order (at the same time) to qualify for the group discount; discounts cannot be retroactively applied to previous orders.
Cancellations must be made in writing to [email protected]. Refunds will not be provided after attendees have logged into the course.
Contact 202-467-2978 or [email protected].
Format and Log-In Information
- The 20 on-demand course curriculum modules are accessed on the Teachable platform (web based; no downloads required).
- You’ll receive log in credentials and access information after you register.
- The three, live webinars will be hosted on the Zoom meeting platform.
New to Zoom?
If you haven't participated in a Zoom meeting before, please download the Zoom web client from the Zoom Download Center. This will enable you to access all of the Zoom tools and functionality vs. using the web version. For the course, you will need an Internet connection and sound (we recommend using your computer’s audio and microphone, though a phone number will also be provided). Then, visit Zoom.us/test to ensure you are able to join a meeting.
If you are not able to download the Zoom web client, you can still participate via your Internet browser. We recommend using Chrome for the best results. If you use your Internet browser, your functionality may be more limited (for example, you will only be able to see one video feed at a time), and you will need to create a Zoom account. (Account creation is a free and straightforward process, but you will want to do this in advance so you do not miss any part of the meeting).
Privacy and Security
The American Public Power Association takes your privacy and security very seriously. For this reason, we have put the following security measures in place for the webinars:
- A random Meeting ID
- Enabled waiting room to screen meeting participants
- Restricted screen sharing to hosts only
Code of Conduct
Participants agree to abide by the APPA Code of Conduct. If participants engage in unacceptable behavior as outlined in the code, the Association may take any action it deems appropriate, including but not limited to, expulsion from the current and future meetings, with no warning or refund.
Contact us at [email protected].