Virtual Course

Key Accounts Certificate Program: Cohort Group

Join us for a unique hybrid approach to earning your Key Accounts Certificate! Work through the on-demand curriculum, attend three live webinars to workshop key concepts, and receive additional tips and tools to apply immediately.
January 25 - February 26, 2021

Virtual Cohort Course

Join us for a unique hybrid approach to earning your Key Accounts Certificate—combining on-demand course modules and live webinars. Fast-track your way to certification by joining a cohort group that will work through the curriculum together over a 5-week timeframe (Jan. 25-Feb. 26). Added benefits include: 3 live webinars (Feb. 4, 11, 18) to reinforce and workshop concepts, provide peer networking opportunities and new tips and tools to apply immediately. Register Now!

What's involved?

  • Complete 20 online modules in 5 weeks—the core curriculum of APPA’s Key Accounts Certificate Program (average module length is 25 min.)
  • Attend 3 live, instructor-led webinars: Feb. 4, 11, 18 (2-3:30 p.m. Eastern)—take a deeper dive into key concepts, participate in skill-building exercises, receive additional tips and tools to help apply what you’ve learned, ask questions, share experiences, and develop a learning community with your peers.

What’s the benefit of attending the virtual cohort offering?

  • No additional cost—same price as the in-person and the self-paced, on-demand KACP options but with added content, practical applications, takeaways, and access to online content for a year
  • Supplemental live webinars to work through exercises, help apply your knowledge, and get started on your post-program plan (Feb. 4, 11, 18 from 2-3:30 p.m. ET)
  • Real-time interaction with the instructor and networking time with industry peers
  • Create a learning community to share questions, experiences, and best practices
  • Motivation and support to complete the program quickly and earn your certification faster

What technology platforms will I need to access?

  • The 20 on-demand curriculum modules are provided on the Teachable platform (no downloads necessary)
  • The three, live webinars will be held on the Zoom Meeting platform
  • Access information and next steps will be provided after you register

What course materials will I receive?

All materials are available virtually for you to access, print and download including:

  1. 20 video course modules and accompanying instructor presentations
  2. Course workbook and digital APPA Key Accounts Field Manual (hard copies available for $25)
  3. Bonus materials and videos
  4. Recordings and handouts from the three, live webinars

Key Accounts Certificate Program Details

  • Visit the Key Accounts Certificate Program home page
  • View the 2020 Key Accounts Certificate Program brochure [PDF]

Program Overview

Discover how to support and grow businesses in your commu­nity to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current pro­gram to the next level, this curriculum provides the skills, knowledge, and tools for success. Learn from real-world examples and receive tools and templates to apply on the job.

Program Requirements

To earn this certificate, participants must complete the following requirements within one year:

1. Complete the required curriculum

  • Implementing a Customer-Focused Key Accounts Program
  • Developing Your Key Accounts Representative
  • The Effective Key Accounts Toolbox

2. Pass an online exam

  • Consists of 100 multiple choice questions, based on the curriculum. You must score at least a 75% to pass.

3. Submit a customer action plan 

  • Demonstrate how your utility plans to address the needs of a selected account. You’ll receive plan guidelines, templates, and sample grading sheets that outline what is expected in each section.

Recommended for

Public power key account managers and representatives. Other utility staff involved in key accounts, or those looking for professional development credentials, will also benefit.

Completion Options

Visit the Key Accounts Certificate Program home page for different completion options (in-person, online and hybrid).


Attendees must complete the program requirements within one year of either signing up for the virtual option or within one year of taking the in-person courses.

Program Level

Basic: No prerequisites; no advance preparation

 About the Instructor

Erick RheamErick Rheam, President, Team Rheam Productions, Inc.

Erick is a consultant, speaker and author on key accounts and human dynamics. He co-authored the Association’s Key Accounts Field Manual: A Guide for Public Power Professionals and authored the new APPA Advanced Key Accounts Field Manual. He has been involved in public power for 20 years. He worked as a key accounts manager and customer relations division manager for public power utilities in Indiana and Colorado, managing industrial pretreatment, key accounts, mid-market, conservation, and marketing programs. Erick offers key accounts consulting and education across the country.

Registration/Fee Information

Register Now






Not a member? Join today and save on your conference registration. Call Member Services at 202-467-2926 to learn more.

Group Discount

Save $100 on each registration for groups of 5 or more people. Contact [email protected] for information.

Cancellation Policy

Cancellations must be made in writing to [email protected]. Refunds will not be provided after attendees have logged into the course. 


Contact 202/467-2965 or [email protected].

Format and Log-In Information

  • The 20 on-demand course curriculum modules are accessed on the Teachable platform (web based; no downloads required).
    • You’ll receive log in credentials and access information after you register.
  • The three, live webinars will be hosted on the Zoom meeting platform.
    • You’ll receive log in credential the day before each webinar from the APPA Academy <[email protected]>. Please reach out to [email protected] if you do not receive that email.

New to Zoom?

If you haven't participated in a Zoom meeting before, please download the Zoom web client from the Zoom Download Center. This will enable you to access all of the Zoom tools and functionality vs. using the web version. For the course, you will need an Internet connection and sound (we recommend using your computer’s audio and microphone, though a phone number will also be provided). Then, visit to ensure you are able to join a meeting. 

If you are not able to download the Zoom web client, you can still participate via your Internet browser. We recommend using Chrome for the best results. If you use your Internet browser, your functionality may be more limited (for example, you will only be able to see one video feed at a time), and you will need to create a Zoom account. (Account creation is a free and straightforward process, but you will want to do this in advance so you do not miss any part of the meeting).

Privacy and Security

The American Public Power Association takes your privacy and security very seriously. For this reason, we have put the following security measures in place for the webinars:

  • A random Meeting ID
  • Password-protected
  • Enabled waiting room to screen meeting participants
  • Restricted screen sharing to hosts only

Code of Conduct

Participants agree to abide by the APPA Code of Conduct. If participants engage in unacceptable behavior as outlined in the code, the Association may take any action it deems appropriate, including but not limited to, expulsion from the current and future meetings, with no warning or refund.


Contact us at [email protected].