When a crisis strikes, leaders are expected to respond with speed, clarity, and confidence—often in highly charged situations where instincts can work against effective communication. In today’s fast moving media environment, successful crisis communications requires a strategic approach focused on de escalation, trust building, and keeping stakeholders informed. This fast paced session provides practical guidance for managing high stakes situations before they spiral out of control. Participants will learn how to protect credibility, calm stakeholders, and maintain control of the narrative when it matters most.

Topics include:

• Establishing and maintaining control of the message
• Using social media to inform rather than inflame
• Working effectively with reporters during a crisis
• Navigating differences across TV, print, radio, and online media
• Responding when legal guidance conflicts with communication needs
• Communicating during extreme crisis events, including mass casualty incidents