Public power utilities deliver reliable, safe, community-owned energy—but many struggle to clearly communicate what makes them unique. This session offers practical, scalable strategies to help utilities tell their story both externally and internally. A panel of Northeast public power professionals will share real-world examples of outreach campaigns, messaging tactics, and employee education initiatives that build customer trust, boost engagement, and deepen understanding of public power’s value. Special emphasis will be placed on aligning external communications with internal education, ensuring frontline employees—such as customer service representatives and lineworkers—are confident, knowledgeable ambassadors. Participants will leave with actionable ideas and adaptable tactics to consistently and effectively communicate the public power story.