Public power utilities deliver reliable, safe, community-owned energy — but many struggle to clearly communicate what makes them unique, valuable  community assets. Explore what your public power colleagues in the Northeast have achieved through outreach campaigns, messaging, and employee education initiatives. Learn strategies for aligning external communications with internal education, ensuring frontline employees — such as customer service representatives and lineworkers — are confident, knowledgeable ambassadors that can help build customer trust, boost engagement, and deepen understanding of public power’s value.