In a crisis, how a utility communicates can be as critical as how it responds operationally. Wildfires, extreme weather, outages, rate pressures, cyber incidents and public-safety events now unfold in a 24/7 environment where customers, employees, media, regulators and elected officials demand answers in real time. This session gives CEOs and senior leaders a practical crisis-communications playbook: what to say, when to say it, who should say it, and how to avoid the common “fight, explain, delay” reflexes that inflame headlines and social media.