Location

Stretching along 60 miles of sun-kissed South Carolina shoreline, Myrtle Beach is more than just a beach — it’s a vibrant coastal destination where every moment becomes a memory. From the iconic Myrtle Beach Boardwalk to hidden gems in our 14 unique communities, The Beach is calling with something for everyone. Live music, epic dinner shows, and thousands of restaurants offering everything from fresh-off-the-boat seafood to global eats with a Southern twist. Families, couples, adventurers, and golf lovers alike will find their happy place here. Tee off on 90+ championship golf courses, make a splash at award-winning waterparks, explore marine life at our top-rated aquarium, or unwind in charming coastal towns steeped in Lowcountry history and culture.

Learn more about all Myrtle Beach has to offer, or download a visitor's guide to start planning your trip.

The Rodeo's primary hotel will be the Sheraton Myrtle Beach, located in the heart of downtown and connected to the Myrtle Beach Convention Center. The hotel offers modern accommodations and convenient access to the area's beaches, dining, shopping, and entertainment. Guests can enjoy spacious guest rooms, on-site dining options, an indoor pool, fitness center, and flexible meeting space. Just a short walk from the Myrtle Beach Boardwalk and oceanfront attractions, the hotel provides a comfortable and convenient setting for both business and leisure travelers.