The American Public Power Association has partnered with Nissan to offer its member public power community across the U.S. exclusive rebates on the all-electric 2019 Nissan LEAF. At our members’ request, the Association sought out partnerships with vehicle manufacturers for a national rebate program. We are excited to bring this opportunity to our members, and to work with Nissan North America, who has successfully worked with similarly situated organizations.
Public power customers and employees are eligible for a rebate of $3,500 on the 2019 Nissan LEAF 40 kWh Standard and of $2,500 on the 2019 Nissan LEAF 62 kWh ePlus.
Utilities, joint action agencies and state/regional associations may use the rebate for fleet vehicles. The rebate on the LEAF 40 kWh Standard for fleet vehicles may be up to $5,000 in ZEV states — ask your local dealer.
All rebates expire September 30, 2019.
Promote the Rebate to Your Customers
Spread the word. Tell your customers about the benefits of EVs and show them how the public power rebate can make an EV more affordable. Here are some template materials you can download, customize, or use as they are.
- Flyer with rebate offer
- Template social media graphics and messages
- Template ad for your newsletter or local newspapers
- Template bill stuffer
- Template press release
- Customer fact sheet and infographic (look for Electric Vehicles under Resources by Topic)
EV Education: Other Utility Examples
See how other public power utilities are educating their communities about the benefits of EVs and offering special programs and discounts:
- Alameda Municipal Power
- Austin Energy
- Braintree Electric Light Department
- Orlando Utilities Commission
Check out the Public Power EV Activities Tracker to see what other utilities are offering to support EVs and charging.
EV Resources for Utilities
The American Public Power Association offers many resources to help utilities explore the EV marketplace and opportunities:
- Electric Vehicles topic page
- Understanding the U.S. Plug-in Electric Vehicle Market
- Creating an Electric Vehicle Blueprint for Your Community
Additionally, the Department of Energy has great information on electric vehicles you can link to or reuse.
Frequently Asked Questions
- Who is eligible for the rebate?
• Customers of member public power utilities in the continental United States.
• Staff of member public power utilities, state/regional association, and joint action agencies. Staff that do not reside within a public power utility’s service territory are still eligible for the rebate. Staff will need to bring this flyer and a copy of their employee ID or letter on letterhead proving that they work for a public power organization.
• Public power utility, state/regional association, and joint action agency member organizations.
- What do I need to bring to my Nissan dealer to receive this rebate?
- What if there is no Nissan dealer in my community?
Any Nissan North America-affiliated dealership will honor the rebate. To find the nearest dealer to you, visit NissanUSA.com/nissandealers, enter in your location, click “Applied Filters,” and then select “Nissan LEAF Dealer.”
- Do I need to opt in my public power organization to this rebate program?
No, all member public power utilities, joint action agencies, and state and regional associations in the continental U.S. are automatically eligible for the rebate. For public power utilities serving U.S. territories, contact [email protected] to request to be connected with a Nissan representative that serves dealers in your area.
- Why does this rebate program end September 30, 2019? Can it be extended?
Nissan offers its rebate programs in three-month increments. The Association will work with Nissan to extend the rebate, but there is no guarantee that the manufacturer will agree to the extension. We will apprise members if the program is extended beyond September 30, 2019.
- Can my public power organization insert our logo on the promotional materials?
Yes, please do! Feel free to download and customize the promotional resources linked above with your organization’s logo.
- Who is covering the cost of the rebate?
Nissan is covering the cost of the rebate. The American Public Power Association and member utilities, state/regional associations, and joint action agencies are not covering the cost of the rebates.
- Are rebate claims being tracked? Can I find out how many of my customers received the rebate?
Nissan will track rebate claims and share high-level metrics with the Association. For example, Nissan will know which dealerships (by location) have filed claims as well as the number of claims. The data will not be organized by utility service territory and the Association will not have access to customer information.
Outside of this initiative, we recommend that public power utilities consider forming relationships with local auto dealers as a way to promote EV awareness among a mutual customer base, educate car salespeople on EVs and any relevant utility programs, and ask about willingness to share EV related sales data. Learn more in Creating an EV Blueprint for Your Community.
- My Nissan dealer will not accept this rebate. What do I do?
Have the Nissan dealer contact Cornelius Willingham, Manager, Electric Vehicle Fleet Business Development, Nissan North America at [email protected] or 404-655-5370.