Electric utilities hear a wide array of desires and expectations from customers. While it is not always possible to meet these expectations, public power utilities have several advantages in satisfying some of the most common demands.
| What customers want | Public power advantage |
 Lower electricity bills |
Nonprofit status, transparent and locally set rates, efficient operations |
| Reliable power | Track record of fewer outages, less outage time, and faster restoration |
| Electricity from clean or renewable sources |  Local decision-making over generating mix, smaller (relative) peak demand allowing for purchased energy and offsets to come from cleaner sources |
| Programs and rate plans that match their needs | Local governance and regulation allows utilities to be nimble, making it easier to try out and institute new rate plans and programs |
| Personalized energy use insights – and ways to bring it down |  Utilities of all types can implement an online platform that shows a customer’s energy profile and usage history - what makes public power stand out is a closer connection to customers and dedication to smarter energy use and shared decreased costs borne from our nonprofit status |
