Webinar Series

Raising Awareness of Public Power Webinar Series

Learn how utilities like yours are engaging audiences through different communication channels and community involvement.
September 26 - November 27, 2018

As competition evolves in new and different forms, it’s more important than ever before to share the unique benefits of public power with multiple stakeholders. Whether in times of storm or calm, several easy, low-cost outreach initiatives can help you build lasting community trust and goodwill. Learn how utilities like yours are engaging audiences through different communication channels and community involvement. Up your game on outage and scam communications. And get best practices in employee communications. Our series of seven webinars is designed for utilities of all sizes, at any level in the communications journey.

The seven-part series includes the following webinars, all held at 2 p.m. Eastern. Sign up for webinars individually or register for the series at a discounted rate. You'll also get access to recordings and slides for future reference. 

  1. Communications 101: Resources for Utilities and City Officials: September 26
  2. #StopScams: Alerting and Educating Customers: October 2
  3. Driving Engagement in the New Social Media Landscape: October 16
  4. Outage Communications: Stepping Up Your Game: October 30
  5. Reaching Tomorrow's Customers: Energy Education for the Next Generation: November 13
  6. Rallying the Troops: Internal Communications Best Practices: November 27
  7. Community Outreach: Get Out to Get Known: December 4


  • Brooke Bohnenkamp, Manager of Communications, Special Projects and IT City of Pierre, South Dakota
  • John Crooks, Utilities Manager, Shakopee Public Utilities Commission, Minnesota
  • Meena Dayak, Vice President, Integrated Media & Communications, American Public Power Association, Arlington, Virginia
  • Thomas Fladung, Managing Partner, Hennes Communications, Cleveland, Ohio
  • Sam Gonzales, Director, Digital and Social Media, American Public Power Association, Arlington, Virginia
  • Erica Manuel, Manager, Community, Economic Development & Education, Sacramento Municipal Utility District, California
  • David Mehlhaff, Chief Communications Officer, Kansas City Board of Public Utilities, Kansas
  • Tiffany Mousel, Community Outreach Specialist, Lincoln Electric Service, Nebraska
  • Erica Peden, Communications Specialist, Athens Utilities Board, Tennessee
  • Ethan Riegelhaupt, Vice President, Corporate Communications, New York Power Authority, White Plains, New York
  • Chris Riley, Communications and Community Outreach Manager, Norwich Public Utilities, Connecticut
  • Melissa Seifen, Communications Supervisor, Anaheim Public Utilities, California
  • Kelly Simonsen, Marketing and Communications Manager, Easton Utilities, Maryland
  • Nicole Stiff, Communications/Community Relations Assoc., Fayetteville Public Works Commission, North Carolina
  • Tim Trudell, Manager, Corporate Communications, Orlando Public Utilities Commission, Florida

Registration/Fee Information

Individual webinars: $99 for Association members; $199 for nonmembers

  • Please click on each webinar title to register for them individually. 
  • The series' introductory webinar, Communications 101: Resources for Utilities and City Officials, is offered free of charge.

The seven-part series: $495 for Association members; $995 for nonmembers (two free webinars)


  • You will need a username and password to register. If you need assistance, please contact us.

Log-In/Call-In Information

  • Log-in information for each webinar will be sent out the morning of the event (around 10:30 a.m. Eastern). If you do not receive the reminder email, please call 202-467-2965 or email [email protected].
  • Registration is for one phone line and one computer. If you have multiple employees participating in this webinar from the same organization and all are in the same location, you can have multiple people listen in via speaker phone.
  • You may use voice over internet protocol (VoIP) instead of a phone line. This option allows you to listen to the webinar audio through your computer’s microphone and speakers.


  • Each webinar (except "Communications 101: Resources for Utilities and City Officials") is worth 1.5 CPEs/.2 CEU/1.5 PDH credits.
    CPE Field of Study: Specialized Knowledge
  • The certificate is only available to the person who registers for the webinar and participates for at least 70 min. of the event. Attendance is confirmed by the webinar report log.
  • Links to all handouts and an audio recording will be sent out shortly after the webinar.

Submit Questions in Advance

We encourage registrants to submit topics and questions prior to the webinar—email them to [email protected]. Questions may also be submitted online via chat during the webinar.

Contact Us

Have questions? Contact 202-467-2965 or [email protected].