PublicPowerX Webinar: How to Educate and Inform Customers About High Bills and Energy Burden

Join Questline Digital to learn proven tools for educating customers about rising rates and how they can access assistance.
April 5, 2023

Twenty million American households — one out of six homes — are now behind on their utility bills, by an average of $788. According to the U.S. Energy Information Administration, there is no relief in sight. Electricity prices are expected to continue rising this year and next.

More so, customers experiencing low incomes face disproportionately higher energy burdens — 3x higher on average — than medium- or high-income customers.*

The question becomes: how does your utility help alleviate the energy burden?

How do you cut through the noise and make it easy for customers to understand why rates are rising and how to access assistance?

Education is key. 

In this webinar, Questline Digital will share:

  • Proven tips and tools for educating customers through content, webinars, newsletters and more
  • Campaign success stories that teach customers about energy rate plans
  • Successful real-world examples from IOU’s and how to apply the findings to municipalities


Brian Lindamood, Vice President of Content & Creative Strategy, Questline Digital

Nina Cummins, Senior Director of Key Accounts, Questline Digital


This webinar is free to APPA members. Nonmembers can attend for $225. 


April 5th, 2 PM - 3 PM EST

Who Should Attend

General managers/CEOs, directors/managers of customer service, marketing, communications, and customer care.

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