Meeting

Public Communications Spring Roundtable

Bringing communications leaders to speak on strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems.
April 8, 2019
Arlington, Virginia

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All Association members who work for a utility, state association or joint action agency are welcome to attend this free event. For more information, please check the agenda or contact [email protected].

The event will be held at our offices located at 2451 Crystal Drive, Suite 1000 Arlington, VA 22202.

For information on virtually attending the roundtable, contact [email protected]

Agenda 

 

Welcome and Introductions - 8:30-8:45 a.m.

Meena Dayak, Vice President, Integrated Media and Communications, American Public Power Association

David Mehlhaff, Public Communications Committee Chair and Chief Communications Officer, Kansas City Board of Public Utilities, Kansas

Kari Goodman, Public Communications Committee Vice Chair and Public Relations Coordinator, Hannibal Board of Public Works, Missouri

 

Advocacy & Association Updates – 8:45-9:15 a.m.

Sue Kelly, President & CEO, American Public Power Association
 

Challenging Customer Issues and Negative Publicity – 9:15-10:15 a.m.

How do you deal with the squeaky wheel in your community who may be getting a lot of attention in the press or at community meetings? This session will explore the nexus between customer advocacy and communications/PR challenges.

 

What’s New in the World of Social Media – 10:15 -11 a.m.   

Join the Association’s Director of Digital and Social Media Sam Gonzales for a discussion of current social media trends and challenges.

 

Communicating with Customers and Stakeholders about Cybersecurity – 11-Noon

Cybersecurity is a hot button issue that has risen to national attention. As a public power utility that represents a critical component of our nation’s infrastructure, how do you communicate with your customers about what you are doing to keep power flowing in the face of evolving threats? How do you keep the local press in the loop?

Nora Jacobs, APR, Senior Vice President, Hennes Communications, Cleveland, Ohio

 

Lunch/Brainstorm on Raising Awareness National Campaign – Noon–1 p.m.

Enjoy lunch and discussion of how public power can continue to speak with one voice and raise awareness from coast to coast.

Brenda Foster, MPA, Senior Vice President, Vanguard Communications, Washington, D.C.

 

Communicating about Rates and Renewables – 1-2:30 p.m.

As public power utilities begin to move toward higher fixed costs to accommodate customer generation, they are challenged with communicating about the necessity of ensuring customer parity. How can public power communicators message about the advantages of renewables in the face of these changes?

 

Roundtable Discussion/Group Therapy – 2:30-3:30 p.m.

Discuss hot topics and challenges. What’s keeping you up at night? What are your customers asking for?

 

Wish List for Customer Connections Conference – 3:30-4:30 p.m.

Recommend topics and speakers for the 2019 Customer Connections Conference.

 

Adjourn – 4:30 p.m.

Registration Information

To register for this free event, please send an email to [email protected].

Hotel

Listed below are the Corporate Guestroom Rates available to APPA members visiting Washington, DC area in 2019.  To qualify for these rates you must mention, “Am. Public Power Assn” or the corporate number, “09978” when making your room reservations.  Rates are subject to availability and may vary due to the occupancy level of the hotel; therefore it is advisable to request the best available rate at the time of booking to ensure that the best rate is offered.

Hyatt Regency Crystal City
2799 Jefferson Davis Highway
Arlington, VA 22202

800/223-1234 (Reservations)
Group Code: 09978

Online Reservations: https://www.hyatt.com/en-US/hotel/virginia/hyatt-regency-crystal-city-at-reagan-national-airport/wasrc?corp_id=09978. *APPA’s office is a five minute walk from the hotel heading north on Crystal Drive.

Maximum Room Rate

Standard King Room
January 1 - February 28: $219 March 1 – June 30 : $265
July 1 – August 31: $209 September 1 - October 31: $265 November 1 – December 31: $219

Parking

Overnight parking per night/per car is $40.00 and is valet only.

Transportation

Complimentary shuttle service is available to Ronald Reagan National Airport and the Crystal City Metro Stop.

Frequently Asked Questions

What is the Public Communications Spring Issues Roundtable?

The Public Communications Spring Issues Roundtable is an annual one-day event that covers issues common to strategy development as well as managing, budgeting, and staffing the communications/marketing function for public power systems. All Association members who work for a utility, state association or joint action agency are welcome to attend this free event.

Who can attend?

All Association members who work for a utility, state association or joint action agency are welcome to attend this free event.

Where will the event take place?

The Public Communications Spring Issues Roundtable will be held at our offices located at 2451 Crystal Drive, Suite 1000 Arlington, VA 22202.

Can I join the meeting virtually without attending in person?

Yes. Contact [email protected] for details.

How much does it cost?

The event is free for Association members who work for a utility, state association or joint action agency.

How do I RSVP?

Send an email with your name, title and contact information to [email protected]

What hotels are available?

The Association has corporate guestroom rates at nearby hotels. Click the “Hotel” tab above for more information.

What is the dress code?

The dress code is business casual.

Will food be served?

Yes. The meeting will include a light breakfast and lunch.

What will be discussed at the meeting?

Click on the “Agenda” tap above for more information.

Where can I find out more information?

Email us at [email protected].