Virtual Course

One-on-One Media and Public Presentation Workshop

This unique, interactive learning experience will provide you with the tools and experience to help prepare for any media interview or public speaking experience. Expert instructors will lead you through scenario-based training and mock interviews.
April 14, 2021
12:00pm EDT - 3:00pm EDT

This event has sold out.

Virtual Training

Join us on April 14 for this new virtual workshop, where you’ll have the opportunity to go work through real-world scenarios and mock interviews with expert instructors, interact with a small group of industry peers, and earn continuing education credits. This highly interactive workshop combines case studies, mock interviews, Q&A sessions, and group discussion/participation. This course is limited to 5 participants.


Attend one real-time session from Noon - 3 p.m. Eastern on April 14. There will be a 15-minute break incorporated.

Attendees may also be interested in the Crisis Management and Communications virtual course, taking place on April 7 (also led by Hennes Communications).

Course Overview

Very few individuals are naturally gifted when it comes to public speaking. And when those situations are part of a crisis event, the stakes to perform well are even higher. This three-hour, highly-interactive workshop—led by communications experts with over 50 years of combined experience leading newspaper and television newsrooms—will lead you through scenario-based role playing and mock interviews that are tailored to address public power issues and crisis situations. You’ll learn the “control tools” to help prepare for any media interview or public speaking experience, anticipate questions and answers to press questions, and gain practical experience to help prepare for any media interview or public speaking experience.

Receive tips, tools and coaching that can be applied immediately. The tools and tactics that will be learned are also applicable for delivering presentations and speaking in group or one-on-one encounters with staff, community leaders, business associates and others.

Due to the interactive nature of this workshop, registration is limited to five people.

Course Topics

  • Using “control techniques” to stay in charge of the interview
  • Developing memorable, quotable key messages
  • Anticipating the toughest questions
  • Preparing effective answers
  • Learning techniques for dealing with hostile reporters or surprise “ambush” interviews
  • Using “bridging phrases” to pivot back to key messages

Recommended for

Utility staff and policymakers that serve as a spokesperson for their utility, organization, or community.

Due to the interactive nature of this workshop, registration is limited to five people.

Course Level

Basic: No prerequisites; no advanced preparation.

Technology Requirements

Attendees are required to have strong Internet access, in order to run the Zoom meeting platform. You are also required to have computer audio and a webcam to participate in the exercises. This course is highly interactive and requires attendee participation, interaction, and feedback throughout.

Course Materials

  • Zoom log in credentials will be sent out the day before class.
  • Attendees will receive access to APPA’s secure electronic document portal a week before the course (an eManual will be available to download a day before the class).
  • The session will be recorded and can also be accessed through this portal, in case you can’t attend the live version (available within a week of the course) 


The following continuing education credits will be provided, after successfully completing the live session (click here to review requirements). Certificates will be emailed by April 28.

Recommended CEUs .3/PDHs 2.8/CPEs 3.3
Field of Study: Specialized Knowledge


Howard FenclHoward Fencl, APR, Vice President, Hennes Communications
Howard brings more than 30 years of experience in public relations and in television news production and management. He is responsible for the development, management and implementation of communication strategies for clients of the firm, focusing on crisis communications, reputation management, media strategy, media training, and cross-platform media monitoring in on-air, on-line, social and mobile media. Howard has extensive experience coaching executives in every business sector to effectively tell their stories to the media in crisis situations. From his front-line experience working in television news, he knows how to anticipate tough questions from the media, which is essential to developing the powerful responses clients need to get in front of crisis issues and emerge with their reputations intact.

Thomas FladungThomas Fladung, Managing Partner, Hennes Communications
Thom serves as managing partner for Hennes Communications and brings more than 33 years of daily newspaper and digital media experience to the agency, having served as a top editor at some of the nation’s largest newspapers such as the Cleveland Plain Dealer and the Detroit Free Press. Over the past decade, he has also played a lead role in evolving newsrooms into the digital age. Thom is an expert at crafting effective, strategic messages on hard deadlines. He is also experienced at quickly evaluating, assembling and disseminating information—crisis management skills that are critically important for clients coping with reputation management issues and breaking crises.


Contact [email protected].


This event has sold out.

Limited to 5 people!

Registration fees

  • $1,200 for members
  • $2,400 for nonmembers

Not a member? Join today and save on your course registration. Call Member Services at 202-467-2926 to learn more.  


Registrants who cancel in writing on or before April 7, 2021, are entitled to a refund of their registration fee, minus a $50 cancellation fee. Registrants who cancel after April 7 will not receive a refund, but attendee substitutions will be allowed for this event only. Registrants and no-shows who do not cancel by April 7 are responsible for the full registration fee and are not entitled to a refund.


Contact [email protected].

Earn While You Learn!

Participate in online programs to earn Continuing Education Units (CEUs), Professional Development Hours (PDHs) and Continuing Professional Education credits (CPEs). This course is eligible for the following credits:

Recommended CEUs .3/PDHs 2.8/CPEs 3.3
Field of Study: Specialized Knowledge

What educational credits are available?

You can earn the following kinds of continuing education credits for attending live sessions during this event—provided the following requirements are met:

Requirements for Successful Completion

  • Attendees are required to attend and participate in 90% of the live event and complete an online evaluation at the end of the session
  • Partial credit cannot be given for partial attendance
  • Attendance is monitored by an APPA staff member during the event, through an online report log, and upon review of the post-event evaluation data
  • Completion certificates will be emailed out within one week of a live event (for those who meet the requirements)
  • Virtual sessions are recorded (attendees automatically receive access to recordings within a week of a live event), though continuing education credits can only be given for attending live events

IACET logoContinuing Education Units (CEUs) - The American Public Power Association is accredited by the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU. For information regarding certification status, attendance requirements and obtaining attendees transcripts, contact [email protected] or 202-467-2965. Verify our IACET Accreditation.

CPE logoContinuing Professional Education (CPE) Credits - The American Public Power Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: Unless noted, there are no prerequisites for the courses offered and no advance preparation is required. Courses are group-internet based offerings at the basic program level (unless otherwise noted). Credit hours and areas of study for the courses are listed on the individual course pages. For more information regarding administrative policies, such as clarification of requirements, complaints, and refunds, please contact [email protected].

Professional Development Hours (PDHs) -  The American Public Power Association’s educational practices are consistent with the criteria for awarding Professional Development Hours (PDHs) as established by the National Council of Examiners for Engineering and Surveying (NCEES). Course eligibility and number of PDHs may vary by state.

Format and Log-In Information

This class will be offered on the Zoom meeting platform. Presented in a live 4-hour interactive session, featuring real-time presentation, small group breakout sessions, case studies, Q&A and group discussion sessions.

  • You’ll receive a logistics email with info on how to prepare and access the online document portal one week in advance of the class.
  • You will receive your Zoom access link the day before the class from the APPA Academy <[email protected]>. Please reach out to [email protected] if you do not receive that email.

New to Zoom?

If you haven't participated in a Zoom meeting before, please download the Zoom web client from the Zoom Download Center. This will enable you to access all of the Zoom tools and functionality vs. using the web version (so you can participate in Zoom breakout sessions, etc.). For the course, you will need an Internet connection and sound (we recommend using your computer’s audio and microphone, though a phone number will also be provided). Then, visit to ensure you are able to join a meeting.

If you are not able to download the Zoom web client, you can still participate via your Internet browser. We recommend using Chrome for the best results. If you use your Internet browser, your functionality may be more limited (for example, you will only be able to see one video feed at a time), and you will need to create a Zoom account. (Account creation is a free and straightforward process, but you will want to do this in advance so you do not miss any part of the meeting).

Privacy and Security

The American Public Power Association takes your privacy and security very seriously. For this reason, we have put the following security measures in place for this course:

  • A random Meeting ID
  • Password-protected
  • Enabled waiting room to screen meeting participants
  • Restricted screen sharing to hosts only

Code of Conduct

Participants agree to abide by the APPA Code of Conduct. If participants engage in unacceptable behavior as outlined in the code, the Association may take any action it deems appropriate, including but not limited to, expulsion from the current and future meetings, with no warning or refund.


Contact us at [email protected].