Marketing to Site Selectors

Learn how to reach site selectors and which messages and marketing tactics break through to them. The second in a 5-part series.
July 22, 2019
2:00pm EDT - 3:00pm EDT

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Webinar Description

If load growth is a strategy your community is pursuing, this session will help you develop your pathway to success. Site selectors advise companies on where to relocate and expand. Cracking the code on who these people are, how to reach them, and which messages and marketing tactics break through to them, will help ensure your resources and efforts are directed for maximum impact. 

Series Description

This five-part series covers leading economic development issues and how to make your ED efforts successful. Discuss strategies and best practices, hear relevant case studies and examples, learn how the economic development industry is changing, and receive actionable tips and insights that can be applied immediately.  

Who Should Participate

Designed for utility staff who are involved in economic development, whether in a leadership position, account management, customer service, or policymaker role. 

The series is bookmarked by two 75-minute sessions geared towards both utility leaders and economic development practitioners, while the three middle webinars (60 minutes each) are geared more toward economic development practitioners. 

Whether you’re experienced in economic development or new this subject area, you’ll receive practical information and learn actionable tips that can be applied immediately.


Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin

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Registration/Fee Information

Individual webinars: $109 for members; $209 for nonmembers

Click on each webinar title to register individually.

The 5-part series (discounted price): $495 for APPA members; $995 for nonmembers

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  • You will need a username and password to register. If you need assistance, please contact our web services staff.

How to Join a Webinar

  • Log-in information will be sent out the morning of each event (around 10:30 a.m. Eastern). If you do not receive the reminder email, please call 202-467-2997 or email [email protected]). 
  • Registration is for one phone line and one computer. If you have multiple employees participating from the same location, all can listen in via speaker phone.
  • You may use voice over internet protocol (VoIP) instead of a phone line. This option allows you to listen to the webinar audio through your computer’s microphone and speakers.
  • Submit your questions for speakers before the webinar — email them to [email protected]. You may also ask questions via online via chat during the webinar.


  • Each webinar is worth 1.2 CPEs/.1 CEU/1. PDH credits
    CPE Field of Study: Specialized Knowledge
  • The completion certificate is only available to the person who registered for the webinar and attendance is confirmed by the webinar report log.
  • Links to all handouts and an audio recording will be sent out shortly after the webinar.