Establishing and Protecting Your Cash Position

Learn the importance of a formal cash reserve policy and how it can relate to the overall health of the electric fund. This is the last in a 3-part series.
August 8, 2019
2:00pm EDT - 3:30pm EDT

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Webinar Description

A current concern for utilities across the country is: how much cash reserves should our public utility hold? Too high of a balance seems to place pressure on the utility to be the “cash cow” for other enterprises—or at least draws attention to the balance. Too low of a balance does not allow for infrastructure reinvestment. 

Learn the importance of a formal cash reserve policy and how it can relate to the overall health of the electric fund. Review key financial risk areas and how they can translate into establishing a minimum amount of reserves the electric utility should hold (unique to their circumstances). Discuss how a formal cash reserve policy can guide the amount and timing of debt issuances. Review a sample cash reserve policy and examine the methodology.

Series Description

This three-part series covers the ins and outs of financial planning for municipal utilities. Receive practical insights, review public power case studies, and hear about industry best practices for assessing a utility’s financial health. Learn how to determine key financial targets and use financial indicators to guide your strategic decision making and improve or maintain your utility’s long-term financial success. Get tips on how to communicate utility financial performance and rate changes to customers.

Who Should Participate

While the content is geared towards public utility finance and accounting personnel, executive managers, rate analysts, and policymakers will also benefit from the information. 

These webinars are conducted at a practical level, using real-world examples and case studies from public power utilities across the nation (making them appropriate for non-finance personnel as well). 


Dawn Lund is the vice president of Utility Financial Solutions and has 20 years of experience in financial analysis for utility systems.  She provides financial assessment, cost of service studies and financial plans for utilities throughout the country, Canada, Guam and the Caribbean and teaches a variety of financial planning courses for the American Public Power Association.

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Registration/Fee Information

Individual webinars: $109 for members; $209 for nonmembers

Please click on each webinar title to register individually:

The 3-part series (discounted price): $275 for APPA members; $550 for nonmembers

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How to Join a Webinar

  • Log-in information will be sent out the morning of each event (around 10:30 a.m. Eastern). If you do not receive the reminder email, please call 202-467-2997 or email [email protected]). 
  • Registration is for one phone line and one computer. If you have multiple employees participating from the same location, all can listen in via speaker phone.
  • You may use voice over internet protocol (VoIP) instead of a phone line. This option allows you to listen to the webinar audio through your computer’s microphone and speakers.
  • Submit your questions for speakers before the webinar — email them to [email protected]. You may also ask questions via online via chat during the webinar.


  • Each webinar is worth 1.5 CPEs/.2 CEU/1.5 PDH credits
    CPE Field of Study: Specialized Knowledge
  • The completion certificate is only available to the person who registered for the webinar and attendance is confirmed by the webinar report log.
  • Links to all handouts and an audio recording will be sent out shortly after the webinar.