Webinar Series

Economic Development Webinar Series

This five-part webinar series provides the framework and tools for understanding how to be successful in economic development and how the ED industry is changing to incorporate talent and workforce issues.

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Series Description

Public power utilities have a long history of working with local communities to support business and economic development. Learn about leading economic development issues and how to make your ED efforts successful. Discuss strategies and best practices, hear relevant case studies and examples, learn how the economic development industry is changing, and receive actionable tips insights that can be applied immediately.  

The five part series, recorded in 2019 includes the following webinars: 

  • The Site Selection Process and Megatrends
  • Marketing to Site Selectors
  • Best Practices in RFI Responses
  • Community Branding and Marketing
  • Economic Development Reimagined

Recommended for

Designed for utility staff who are involved in economic development, whether in a leadership position, account management, customer service, or policymaker role. 

The series is bookmarked by two 75-minute sessions geared towards both utility leaders and economic development practitioners, while the three middle webinars (60 minutes each) are geared more toward economic development practitioners. 

Whether you’re experienced in economic development or new this subject area, you’ll receive practical information and learn actionable tips that can be applied immediately.

Speakers

  • Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin
  • Mark Knickelbine, Marketing Practice Leader, AdyAdvantage, Madison, Wisconsin

Purchase the full 5-part series: $495 for members; $995 for nonmembers

Contact Us

Have questions or would like to purchase individual webinars? Contact 202-467-2997 or [email protected]

Return to webinar recordings

Webinar #1: The Site Selection Process and Megatrends 

Recording length: 1 hour, 16 minutes

Webinar Description

Understanding how the site selection process works serves as the foundation for how to best market your community. Get an insider’s view of how companies make location decisions and (more importantly) what communities can do to attract their fair share of investment and jobs. The megatrends discussion uncovers key drivers impacting the location decision-making process and outlines the key success factors for a community’s economic development efforts.

Speaker

•    Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin


Webinar #2: Marketing to Site Selectors

Recording length: 1 hour, 13 minutes

Webinar Description

If load growth is a strategy your community is pursuing, this session will help you develop your pathway to success. Site selectors advise companies on where to relocate and expand. Cracking the code on who these people are, how to reach them, and which messages and marketing tactics break through to them, will help ensure your resources and efforts are directed for maximum impact.  

Speaker

•    Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin


Webinar #3: Best Practices in RFI Responses

Recording length: 1 hour, 3 minutes

Webinar Description

How a community responds to a site selection inquiry can make or break whether they win the project. Hear best practices and case studies in responding to a Request for Information—a key step in the site selection process. If your community is still in the running after its RFI response, the next key milestone is the on-site visit from the company. Learn—through examples, stories, pointers, and experience—how to conduct a successful site visit and what missteps to avoid.  

Speaker

•    Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin


Webinar #4: Community Branding and Marketing

Recording length: 1 hour, 28 minutes

Webinar Description

Just as today’s economic development integrates the participation of many community players, it also enables an integrated approach to community branding. Many of the same quality-of-place attributes of a community will be reflected in both its talent attraction and visitor attraction positioning, which in turn will be a major component of economic development marketing.  

This integrated approach enables you to build consensus among more stakeholders, resulting in a brand that expresses the community’s vision of what it is striving to become. Learn how public power communities have successfully branded and marketed themselves, by reviewing case studies that focus on how to go through the branding process, talent/visitor positioning, and developing website content.

Speaker

•    Mike Knickelbine, Marketing Practice Leader, AdyAdvantage, Madison, Wisconsin


Webinar #5: Economic Development Reimagined

Recording length: 1 hour, 22 minutes

Webinar Description

As much as the utility industry is being disrupted, so is the economic development industry. Learn how the traditional “three legs of the stool” of economic development have been transformed and how that impacts utility planning, economic development performance metrics, and economic development marketing. Hear how talent and placemaking play a role today in economic development, and what some companies and communities are doing to be more relevant.  

Speaker

•    Janet Ady, President & CEO, AdyAdvantage, Madison, Wisconsin

Purchase the full 5-part series: $495 for members; $995 for nonmembers

Contact Us

Have questions or would like to purchase individual webinars? Contact 202-467-2997 or [email protected]