Community Branding & Marketing

Learn how to brand, position, and market your utility to express your community’s vision. The fourth in a 5-part series.
August 19, 2019
2:00pm EDT - 3:00pm EDT

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Webinar Description

Just as today’s economic development integrates the participation of many community players, it also enables an integrated approach to community branding. Many of the same quality-of-place attributes of a community will be reflected in both its talent attraction and visitor attraction positioning, which in turn will be a major component of economic development marketing.  

This integrated approach enables you to build consensus among more stakeholders, resulting in a brand that expresses the community’s vision of what it is striving to become. Learn how public power communities have successfully branded and marketed themselves, by reviewing case studies that focus on how to go through the branding process, talent/visitor positioning, and developing website content.

Series Description

This five-part series covers leading economic development issues and how to make your ED efforts successful. Discuss strategies and best practices, hear relevant case studies and examples, learn how the economic development industry is changing, and receive actionable tips and insights that can be applied immediately.  

Who Should Participate

Designed for utility staff who are involved in economic development, whether in a leadership position, account management, customer service, or policymaker role. 


Mark Knickelbine, Marketing Practice Leader, AdyAdvantage, Madison, Wisconsin

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Registration/Fee Information

Individual webinars: $109 for members; $209 for nonmembers

Click on each webinar title to register individually.

The 5-part series (discounted price): $495 for APPA members; $995 for nonmembers

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  • You will need a username and password to register. If you need assistance, please contact our web services staff.

How to Join a Webinar

  • Log-in information will be sent out the morning of each event (around 10:30 a.m. Eastern). If you do not receive the reminder email, please call 202-467-2997 or email [email protected]). 
  • Registration is for one phone line and one computer. If you have multiple employees participating from the same location, all can listen in via speaker phone.
  • You may use voice over internet protocol (VoIP) instead of a phone line. This option allows you to listen to the webinar audio through your computer’s microphone and speakers.
  • Submit your questions for speakers before the webinar — email them to [email protected]. You may also ask questions via online via chat during the webinar.


  • Each webinar is worth 1.2 CPEs/.1 CEU/1. PDH credits
    CPE Field of Study: Specialized Knowledge
  • The completion certificate is only available to the person who registered for the webinar and attendance is confirmed by the webinar report log.
  • Links to all handouts and an audio recording will be sent out shortly after the webinar.