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Public communications topics to be featured at Customer Connections Conference

From the July 16, 2014 issue of Public Power Daily

Originally published July 16, 2014

By Heidi Lambert
Manager, Education
APPA's 2014 Customer Connections Conference, Oct. 26-29 at the Hyatt Regency Riverfront hotel in Jacksonville, Fla., will feature a full track of sessions devoted to public communications. 

The conference will offer sessions on:

•    Are We Communicating Effectively with ALL of Our Customers?
•    Crisis War Stories and Lessons Learned
•    Five Ways to Measure What Matters
•    Surviving the "Info Avalanche"
•    DIY: Creating and Using Compelling Visual Communications
•    Taking a Seat at the Strategic Planning Table

The Customer Connections Conference also offers sessions on economic development, energy services, key accounts, marketing and customer service, as well as roundtable discussions, networking breakfasts, receptions, and other opportunities for networking and information exchange.

Conference participants will also have an opportunity to add on three half-day pre-conference seminars on Sunday, Oct. 26:

•    Managing Change: Creating a Playbook for Utility Success
•    Customer Engagement for Advanced Grid Technologies
•    Build Your Brand, Tell Your Story: Developing and Marketing Web & Social Media Content

The morning seminar on "Managing Change," will cover how to prepare for some of the most important industry changes that are coming in the next few years (new technologies, environmental regulations, economic pressure, market dynamics, new customer expectations, etc.) and provide practical examples of and a comprehensive approach to developing effective change management and strategic planning skills. 

The afternoon seminar on "Developing and Marketing Web & Social Media Content" will teach participants how to build a strategic content development plan and use video and social media to broaden the utility’s reach. The instructor will use a public power case study to demonstrate how rich content and social media channels can be used to market stories to media and customers while engaging all audiences. Topics such as building the business case for brand journalism, and teaching your team how to write for you and how to measure the success of your content strategy, will also be discussed.  

Conference fees are $645 for APPA members and $1,290 for nonmembers who register before Oct. 6.  The preconference seminars each require a separate registration fee. 

For the complete program and to register, visit


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