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APPA offers Key Accounts Certificate Program in Scottsdale, Ariz.

From the May 29, 2014 issue of Public Power Daily

Originally published May 29, 2014

APPA will hold its Key Accounts Certificate Program at the association's Fall Education Institute, Sept. 29 to Oct. 3, at the Scottsdale Resort and Conference Center in Scottsdale, Ariz.

Today's evolving electric industry requires key account employees to have specific skills, technical knowledge and training. To help these individuals meet their needs, APPA created a five-day certificate program designed for public power key account representatives and those who manage utility key accounts programs.

The curriculum consists of the following four courses:

•    Electric Utility Industry Overview, which provides a foundation of knowledge on utility operations, integrated resource planning and legislative and regulatory issues facing the industry;

•    Implementing a Customer-Focused Key Accounts Program, which helps participants develop measurable goals for their program and focuses on strategic issues, such as identifying candidates for energy efficiency, demand-side management and renewable energy projects;  

•    Developing Your Key Accounts Representative, designed to enhance account management and customer-relationship skills; and

•    The Effective Key Accounts Toolbox, which helps representatives apply existing resources to improve the utility’s relationship with its customers.

To earn a Key Public Power Account Executive certificate, participants must complete the required course work and, within two years, pass an oral and online exam and successfully file a key accounts business plan and customer marketing plan with APPA. Individuals who wish to maintain their certification must complete 20 hours of additional approved continuing education training every two years.

In addition to the certificate program, the Fall Education Institute will feature in-depth courses on accounting, cost of service and rate design, financial planning, overhead distribution systems and a new course on operations improvement and benchmarking.

APPA's annual Public Power Leadership Workshop will also be held at the Scottsdale Resort and Conference Center, Oct. 1-3. The program is designed for general managers and CEOs (particularly those new to their jobs) as well as those on track for executive management positions.

For more information on these events, visit or contact Meghan Riley at 202/467-2919 or


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Vice President, Integrated Media and Communications
Meena Dayak

Editorial Director
Robert Varela

Editor, Public Power Daily
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Fallon W. Forbush

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