Implementing an Energy Efficiency Portfolio
Part 2 – Strategies for Encouraging Customer Participation

Friday, May 6
Hyatt Regency
San Antonio, Texas

Course Schedule
1 – 4:30 p.m.

Recommended CEUs .3/PDHs 3/CPEs 3.8

Field of Study: Specialized Knowledge and Applications
For CPE Accreditation, this course is a group-live offering.


Certificate Program Requirement
This course is required for participants in APPA's Energy Efficiency Management Certificate Program*.

Course Overview
One of the most important aspects of a successful energy efficiency program is building participation from the targeted customers. Too often, customers indicate their willingness to participate early on, then don’t support the program once it’s launched. Learn strategies for building customer buy-in early and keeping them involved through market outreach, a high level of customer service, and branding initiatives.

Course Topics

  • Evaluating customer motivation 
  • Elements of a marketing and communications plan 
  • Successful marketing and customer outreach strategies 
  • Reaching the residential, low-income, commercial and industrial audiences 
  • Building your utility brand and community goodwill through your energy efficiency program 
  • Tracking program results 
  • Integrating your energy efficiency programs into community services

Who Should Attend
This program is designed for utility personnel interested in starting or enhancing an energy efficiency program. Utility staff and other individuals who work or have interest in the multiple aspects of energy efficiency, or those who would benefit from a credential for professional development, may also find this program beneficial.

Course Level
Basic. This course does not have prerequisites nor does it require advance preparation. 

About the Instructor
Wallace Barron has 40 years of experience in the electric energy industry. He is president of the Atlanta-based consulting firm, Barron & Associates Corporate Solutions, LLC, which serves the energy industry in the areas of management consulting, strategic planning, marketing, customer service, key accounts and competitive issues. He previously worked as the vice president of marketing, customer service & distribution technology at Florida Power Corp. in St. Petersburg, Fla. His responsibilities have included key accounts, competitive marketing, market research, customer service, economic development, demand-side management, load management, load research and distribution engineering. Wallace has also served as an expert witness on many of these topics.